Monday, March 7, 2011

New face of marketing - one-on-one combat

I attended the Art of Marketing conference today and must say I'm inspired. Here was a group of speakers who are brilliant at what they do and clearly love doing it. They've taken risks and failed to conform and they've managed to achieve great success. There was a lot of silly swearing and fist pumping but their enthusiasm was contagious.

There wasn't necessarily a lot of practical advice I gained, keynotes rarely give it, but I certainly captured a zeitgeist. Today's marketing has to be fast, has to be far-reaching and it has to be personal. Gary Vee said it well, with today's social media platform, it's "one-on-one combat." Pushing out print ads, direct mail letters, sales tool and other paper-based products just doesn't cut it. Now companies should - must! - respond to customers directly and truly care about them if they want to penetrate their market. He made it all seem real, stopped being a talking head, when he promised all 1500 of us in the audience that he would respond personally to us if we Tweeted him @garyvee. Try it out! Tell him I sent you.

Here's a list of the speakers and links to their blogs. Enjoy!

Avinash Kaushik
Gary Vaynerchuk
Jeffrey Hayzlett
Dr. Sheena Iyengar
Guy Kawasaki

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